5 Steps to Create an Outstanding Facebook or Instagram Ads campaign plan
1. Conduct a situation analysis. Before you can get started with your marketing plan, you have to know your current situation. What are your strengths, weaknesses, opportunities, and threats? Conduct a basic SWOT analysis is the first step to creating a marketing plan. Additionally, you should also have an understanding of the current market. How do you compare to your competitors? Doing a competitor analysis should help you with this step. Think about how other products are better than yours. Plus, consider the gaps in a competitor's approach. What are they missing? What can you offer that'll give you a competitive advantage? Think about what sets you apart. Answering questions like this should help you figure out what your customer wants, which brings us to step number two. 2. Define your target audience. Once you have a better understanding of the market and your company's situation, make sure you know who your target audience is. If your company already has buyer p